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ADD YOUR NAME TO THE WAITLIST FOR MY JULY 2024 COHORT.
Learn how to confidently lead your team with compassion and strength, so you finally have the space to do the things only YOU can do as CEO.
excellence

in leadership

An intimate mastermind for 6 and 7-figure entrepreneurs who want to fully focus on their key role as the CEO and leader of their business.
SAY NO MORE, I WANT TO APPLY!
how would it feel to...
Have clear, accessible coaching and advice, so that you can truly learn how to effectively lead a team with ease, compassion, and excellence.
Receive accountability on a consistent basis, so that you finally have the follow-up you know you need and have been looking for.
Finally feel seen and heard as a female leader, knowing you’re a part of an intimate group of women who are there to support you in a space where you feel safe.

Because here's the no B.S. truth ... 

I was where you are right now, and I know exactly how you're feeling ..


Nearly a decade ago when I co-founded my company, EB Academics, I didn’t anticipate that at some point I’d have a team of 16, and they would be looking to me for leadership and guidance. 

I had no clue the weight that I would eventually shoulder with the role of CEO. 

Maybe you feel the same way right now.

And maybe you had a very similar experience as mine ...

In the beginning of your business, you had a big idea, big dreams, and a rugged individualist style to make it happen. 

You were scrappy and scattered. Making decisions and rolling with them. And in doing so, you likely left a massive wake behind you with systems and processes that are a complete disaster. 

(Well, I’ve been there. Done that, too. 🙋‍♀️)

And as your business grew, you started to realize how much you had actually been doing on your own - working ungodly and unsustainable hours. Questioning whether or not you could actually hire and lead a team to scale the business the way you want to and stop sacrificing the rest of your life for your business. 

But you hired anyway, because you had to.

Hiring the wrong people, not onboarding them well, not holding them accountable the way you know you should, and not pulling out the best in them. 

(You guessed it. I’ve been there, too. I’ve made some pretty bad hires. 🙋‍♀️)

And the worst part?

This is a very dark and lonely place to be because very few people understand the pressures that you’re facing or how to help you. 

And maybe you do finally have a team that’s working okay, but cracks have started to appear everywhere, and perhaps you’ve realized that maybe … just maybe … this has to do with your ability to lead. 

  • Because how do you handle someone on your team who isn’t meeting your expectations? 
  • How do you lead with honesty and compassion to be able to help your team operate at their highest potential?
  • How are you supposed to motivate adults - especially when money isn’t everything to most workers nowadays?

The buck stopped with you before, but now you are responsible for other people and their livelihoods - that’s a lot of freaking pressure.

Well, I’m here to tell you, I’ve been through all of that already, I made it to the other side, and I know exactly how to help you.

And I’m going to help you do the same - every step of the way.

hey there!

I'm Caitlin

CEO + FOUNDER

As the Co-Founder and CEO of EB Academics, a multi-million dollar education company and the Founder of Excellence in Leadership, I went through years of struggling to truly understand what it meant and looked like to be the CEO and successful leader of a championship team. I remember feeling like a complete failure - as the company grew and we hired more employees, it all began to feel unmanageable.

The biggest struggle? Learning how to effectively lead a team ... until I realized being the CEO of a team looked a lot like being a coach in sports. 

So I leaned into my decades of experience coaching and teaching young women on the basketball court and translated that into how I grew, developed, and lead the employees on my team ... in excellence. And it worked.

I can't wait to guide you.


If you’ve been a part of masterminds in the past and you ...

... didn't feel like you were getting clear direction specific to your needs

... haven't felt heard or seen when you asked a question

... lacked the necessary follow-up and accountability to actually see growth and changes for your business, your team, and yourself

... know that this mastermind experience is different. 

You’ll learn how to develop your people and company culture, refine and grow your leadership skills, and cultivate a championship team that can execute your big ideas - all with confidence and ease.

Get ready to scale your business, so you can impact more people and create a lasting legacy.

EXCELLENCE was curated based on your needs.

I WAS ONCE WHERE YOU ARE RIGHT NOW ...

That's when I decided to do things differently, and everything changed. 

  • I was finally able to teach my team how to make decisions without me - elevating them in their own leadership roles and removing me as the bottleneck of the business. (I no longer had to deal with fire drills during dinnertime with my family!)
  • My team became more efficient and self-sufficient - producing tangible growth results in each of their roles, which increased the company's overall revenue by 70% in 2021 and kept our profit margins at 65% in 2022 despite hiring 4 people on the team this year. 
  • I was able to focus on developing my zone of genius as the CEO and leader and give myself the space needed to make big, needle-moving decisions that propelled the company toward multiple 7-figure years. 
  • I was finally able to teach my team how to make decisions without me - elevating them in their own leadership roles and removing me as the bottleneck of the business. (I no longer had to deal with fire drills during dinnertime with my family!)
  • My team became more efficient and self-sufficient - producing tangible growth results in each of their roles, which increased the company's overall revenue by 70% in 2021 and kept our profit margins at 65% in 2022 despite hiring 4 people on the team this year. 
  • I was able to focus on developing my zone of genius as the CEO and leader and give myself the space needed to make big, needle-moving decisions that propelled the company toward multiple 7-figure years. 
AND I WANT TO HELP YOU GET THE SAME RESULTS
excellence

in leadership

At Excellence in Leadership, we focus on helping you as the leader and CEO of your business in 5 Core Areas of Excellence:
  • Your People: We will focus on a variety of areas when it comes to building, nurturing, and empowering your dream team. This also goes beyond your internal team - here, we're also talking about creating a "people first" mentality for your customers. 
  • Your Culture: We will spend time getting to the root of what your current company culture is (we will ask the team about this as well), and what you, as the leader, want it to be.
  • Your Numbers: As the leader of your company, you know just how important your numbers are. But do you know which numbers you should be looking at to determine the health and success of your business? We'll go under the hood looking at your revenue streams, their profitability, and how you can scale.
  • Your Processes: If you fell off of the face of the earth, could your business survive without you? If you wanted to sell your business, is your company actually sellable? If not, we'll get to work on buttoning everything up. 
  • Your SELF: This core area is of the utmost importance in order to successfully lead your team. It’s time to truly step into what it means to be a successful leader who leads others in excellence and grace. This is all about self reflection, how you lead, your blindspots in your own leadership and how those affect your team and the company.

If you want to finally get your team producing more efficiently or without your guidance, each of these 5 Core Areas of Excellence are of paramount importance to making that happen. All of these work together to get you out of the day-to-day operations of the business, so that you have the space to do the things only you can. 

SAY NO MORE – I WANT TO APPLY!
HERE'S THE DEAL WITH THIS MASTERMIND

I created this mastermind so I can be the person for you that I needed when I almost quit and gave up on my business. 

Here's why this mastermind is different:

  • There's a deep need in the market to help female CEOs develop their leadership skills (it's not all just marketing, email funnels, systems, processes, and social media) - successful leadership can make or break a company. 
  • I will be hands-on in your business. I want to know your struggles and your goals on a deep level, so I'm not just giving you generic advice. But rather, suggestions that are aligned to who you are and what you do. 
  • I won't ever B.S. you. I will tell you the hard things you might not want to hear because I know what you have inside of you. It is my responsibility as the leader of this mastermind to lead you in excellence as well. 
  • This is NOT a mastermind where my goal is to get you working only 10-15 hours per week. No. This experience is meant to teach you how to lead your team and elevate them in their roles. Does working less come as a result, yes? But this is not the core focus. 

Here's why this mastermind is different:

  • There's a deep need in the market to help female CEOs develop their leadership skills (it's not all just marketing, email funnels, systems, processes, and social media) - successful leadership can make or break a company. 
  • I will be hands-on in your business. I want to know your struggles and your goals on a deep level, so I'm not just giving you generic advice. But rather, suggestions that are aligned to who you are and what you do. 
  • I won't ever B.S. you. I will tell you the hard things you might not want to hear because I know what you have inside of you. It is my responsibility as the leader of this mastermind to lead you in excellence as well. 
  • This is NOT a mastermind where my goal is to get you working only 10-15 hours per week. No. This experience is meant to teach you how to lead your team and elevate them in their roles. Does working less come as a result, yes? But this is not the core focus. 

Here’s how the mastermind breaks down...

IN-DEPTH ONBOARDING

4-Hour Private Coaching Day

The first part of your onboarding experience will include a half day with me. We will work to do a deep-dive into your business. You'll walk away with:

  • A 3-Month Strategic Action Plan broken down with a month-to-month focus, so you are not in the least bit overwhelmed with what you and your team get to accomplish. 
  • This includes check-in dates every 30 days to hold you accountable to the pre-determined action items. These will be 1:1 calls with me for 30 minutes each month. 
  • This day is dedicated to the areas in your business where you want the most help - it is curated specifically for you, so that I am able to truly help you in each of the 5 Core Areas of Excellence. I need to understand your business as if it were my own in order to provide you honest and quality advice and coaching throughout the mastermind. 
BI-ANNUAL RETREATS

Luxury Retreat

In-person luxury mastermind retreat. Get ready to be spoiled to the nines and create lasting connections and friendships with other business owners.

March 2024 Itinerary:

  • Day 1 will be spent exploring the beautiful Lake Tahoe area, followed by a private chef event at my Tahoe home.
  • Days 2-3 include full days of masterminding together and will include guest speakers well versed in one of the 5 Core Areas of Excellence in Leadership. 
  • Our stay will be at my home in Lake Tahoe and 3 neighboring, gorgeous Airbnb's. (Accommodations are included as a part of the mastermind experience.) 
  • All meals will be provided from high-end local eateries.

The second retreat of 2024 will be held in September location TBD. Your 6-months includes 1 retreat in your mastermind dues. 

PERSONALIZED COACHING

Monthly Coaching + Calls

Group Calls happen 3-4 times per month. Please note that if you are accepted into the Mastermind, it is highly encouraged you attend all of these calls. You get out of something what you put into it. Show up and do the work. 

  • Group Hot Seats: 1.5-hours twice per month (I will stay as long as until everyone who wants to ask a question gets theirs answered).
  • Group Topic-Focused Calls: We will focus on one of the 5 Core Areas of Excellence in Leadership through a presentation-style call meant to provide you with not just information, but action steps to make progress forward. 
  • Group Teaching: As a part of this group, you bring your own expertise (whether it be in funnels, email marketing, YouTube strategy, etc.). As a contributing member of this group, we provide you the opportunity to share your knowledge with the group and teach on a specific topic that you are well versed in.
  • Two 2-Hour Check-In Sessions with Me: We will meet 1:1 for 2 hours twice throughout our 6 months together. During this time we will work together to keep you in momentum and accountability toward the goals that you set during your initial onboarding call. 
COMMUNITY

A Community of Leaders

We're not just in a room together, we're on a journey together. We're creating an environment that is uplifting, inspiring, supportive, and most importantly, safe. 

  • Join our Excellence Mastermind Community on Circle - an elevated community experience. 
  • Access to each other through a private Voxer channel.
  • Share wins, ask for feedback, get questions answers, collaborate with each other, and most importantly, build meaningful and lasting relationships.
ARE YOU READY?

What are you waiting for?

As a member of the Excellence in Leadership Mastermind, our goal for you is to have a well-oiled machine with your people, your culture, your processes, your numbers, and your SELF (who you are as leader) so that you as the CEO can focus on your zone of genius - developing your people, refining your leadership skills, and innovating your company to make progress forward toward your goal to impact more people through your products and services.

Please note: This mastermind is an application-only mastermind. You can add your name to the waitlist for my July 2024 Cohort, and I will be in touch shortly.

Please DO NOT apply if you are not serious about joining this container.

I'M READY TO APPLY!